Acko, India’s leading digital insurance app, partnered with Rizzult to scale new user acquisition without paying a rupee upfront to influencers. Through an AI-driven, fully automated creator engine, the campaign activated 237 micro and mid-tier influencers, reached 56.9M people, generated 1.7M clicks, and drove 195,644 new installs with an 11.5% click-to-install conversion rate.
Why fintech and insurtech brands care
For performance-driven fintech teams, Acko’s campaign shows that influencer marketing can work exactly like paid social:
- You set your target CPI/CPA, not influencer fees.
- Creators are auto-selected and briefed by AI, not by your team.
- You pay only for verified new installs, with full attribution and fraud filtering.
No retainers, no “brand awareness only” talk—just hard numbers.
Smart creator engine, not manual selection
Acko’s team did not choose influencers one by one. Instead, Rizzult’s AI:
- Scanned 100,000+ vetted creators and picked 237 best-fit creators for insurance and finance audiences.
- Scored them on:
- Content and category fit (finance, auto, family, everyday life).
- Audience demographics aligned with Acko’s target users in India.
- Historical performance driving installs and actions.
- Brand safety and engagement quality, excluding risky or fake accounts.
- Automatically generated briefs and tracking links and distributed the campaign across Instagram and other social platforms.
For Acko, this worked like a plug-and-play user acquisition channel powered by creators.
Performance with bloggers and influencers: the numbers
Over the campaign, the AI-optimized creator mix delivered:
- Influencers activated: 237
- Reach: 56.9M people
- Engagement rate: 0.8% on creator content
- Clicks: 1.7M high-intent visits to the Acko app/landing pages
- Targeted actions (new installs): 195,644
- Click-to-action conversion rate: 11.5% (click-to-install)
For a fintech product with non-impulse conversion (insurance), an 11.5% click-to-install rate proves that creator traffic was both qualified and performance-ready.
How the pay-for-result model worked
From Acko’s perspective, this was not “influencer marketing”—it was performance media with creator content:
- No upfront influencer fees: all 237 creators were paid only when they generated the agreed action (new install).
- Single KPI billing: Acko defined the target CPI; the platform optimized toward volume, never price.
- Same attribution stack as paid social: pixel and server-side tracking, smart links, and real-time dashboards allowed the team to see each click and each install by source and creator.
- Always-on fraud filtering: bots, fake clicks, and low-quality traffic were filtered out before billing, so Acko only paid for verified new users.
This made budgeting and CFO conversations as straightforward as with Meta or Google Ads.
Why this matters for fintech / insurtech UA teams
For growth and performance leaders in fintech, Acko’s results highlight three key advantages:
- Predictable CAC with zero waste: you commit to a CPI/CPA, the system scales within that boundary.
- Experiment without risk: since you pay only for installs, testing creator marketing becomes as safe as testing a new paid social campaign.
- Built-in compliance & brand safety: AI vetting and automated moderation keep finance brands out of risky content environments while still leveraging real people as advocates.
In simple terms: it’s performance marketing with bloggers and influencers—designed for fintech realities, not just for “cool” brands.
🚀 Discover how to launch a performance-based influencer campaign that drives measurable results.