Finamex, a leading Mexican digital brokerage platform, teamed up with Rizzult’s automated creator affiliate solution to grow new deposit accounts through micro-influencers. The campaign activated 2,080 financial and lifestyle creators, reached a massive 40 million users, and drove over 15,000 new deposit accounts—reducing CAC by 21% versus traditional paid social.
- Background: Fintech Customer Acquisition
- Industry: Finance & Investment Apps
- Geo: Mexico
- Objective: Acquire new deposit account holders efficiently
The Challenge
Traditional finance marketing was too slow and expensive for Finamex’s growth goals. To stand out in a crowded brokerage market, they needed rapid scaling and proven ROI—without upfront risk or manual campaign management.
The Rizzult Advantage
Plug-and-play for agencies: Rizzult’s platform automatically sourced, briefed, and managed 2,080 creators segmented into finance and lifestyle cohorts. Each influencer was matched by data and paid strictly on CPA for verified deposits—no guessing, no upfront spend.
Smart Campaign Execution
Instagram finance creators delivered the strongest ROI, with supporting traction on TikTok, Facebook, and YouTube. Rates and creator mix were optimized throughout the campaign to boost conversions and continually lower CAC.
Results
- 2,080 finance and lifestyle creators activated
- 40M audience reached
- 15,000+ new deposit accounts opened
- 21% CAC reduction (from $70 → $55)
- All creator management, tracking, and payments fully automated
- Segmented creator cohorts drove higher conversion rates and efficiency
Key Takeaway
Finamex proved that automated, data-driven influencer affiliate programs deliver scale, quality, and predictable CPA for financial apps—helping agencies launch fast, pay only for verified results, and cut risk in fintech customer acquisition. Smart creator automation means campaigns run themselves and deliver maximum ROI.
🚀 Discover how to launch a performance-based influencer campaign that drives measurable results.