FreshToHome, a leader in online fresh meat and seafood delivery (food delivery category), partnered with Rizzult’s creator affiliate platform to scale customer acquisition and drive high-quality orders. By activating 4,324 food creators with a combined reach of 131 million, the campaign delivered authentic content, achieved 307,000 clicks, and drove 51,682 verified orders—resulting in an industry-leading 17% click-to-action conversion rate and 5× ROAS.
- Background: Solving Fresh Food Ecommerce Growth
- Industry: E-grocery & food delivery
- Objective: Acquire new customers and deliver orders at scale, maintaining high return on ad spend
Challenge
FreshToHome needed to build trust and convenience in a competitive digital grocery space, moving beyond generic online ads and expensive influencer deals. They required a solution that could instantly reach food lovers nationwide, deliver measurable results, and pay only for actual purchases—not empty clicks or costly impressions.
Rizzult Affiliate Solution
Rizzult’s automated platform made creator affiliate marketing plug-and-play: food and cooking creators were automatically sourced, briefed, segmented, and managed by AI, each paid strictly for conversions through tracked links. There was zero manual setup, full tracking, and robust fraud prevention—ensuring only real orders were rewarded.
Results
- 4,324 creators activated
- 131M total reach
- 307K clicks generated
- 51,682 targeted actions (orders)
- 17% conversion rate from click to purchase
- 5× ROAS
- All creator relationship management, reporting, and payouts handled automatically
Strategic Impact
FreshToHome proved that automated creator affiliate programs can drive massive scale and efficiency for e-grocery and food delivery brands, combining influencer authenticity with pure pay-for-performance campaigns. Agencies just set the goals—the platform delivers growth, transparency, and true ROI with no manual overhead.
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