KFC partnered with Rizzult.ai to convert social audiences into paying customers through a fully automated, cost-per-action (CPA) creator program. By uniting an AI matchmaking engine with real-time optimisation and fraud protection, the campaign produced 76 million organic views, 149 000 high-intent clicks, and 9 700 confirmed orders—while paying only for verified conversions.
Background
- Industry: Quick-Service Restaurant (QSR)
- Objective: Build a scalable, performance-first acquisition channel beyond rising paid-media costs
- Success Metric: Maintain target CPA for online orders while expanding reach and content volume
Rizzult.ai Solution
Traditional Process |
Rizzult.ai AI Capability |
Benefit to KFC |
Manual creator scouting |
Neural-ranking engine evaluating 100 000+ micro-influencers on relevance, brand-safety, and predicted conversion |
776 high-fit creators onboarded in days |
Generic briefs |
Dynamic brief generator that tailors offers, hooks, and CTAs per creator audience |
Authentic UGC that still meets brand guidelines |
Flat fees / CPM buys |
Fixed CPA bidding—brand sets the price per order |
Cost certainty; zero spend on non-converting impressions |
Static reporting |
Server-side event matching + hourly optimisation loop |
Budget auto-shifts to top performers; under-achievers paused instantly |
Fraud & coupon leakage risk |
Real-time bot filtering and safelink rotation |
99%+ valid traffic, protected discounts |
Campaign Execution
- Creator Activation – The AI engine shortlisted 1 200 profiles, stress-tested past sales velocity, and activated the best 776.
- Hypothesis Testing – Fifteen audience-content hypotheses ran in parallel; the model retired low-yield variants automatically.
- Content Surge – 2 900 short-form videos, stories, and reels published over 10 weeks—no manual scheduling.
- Live Optimisation – CPA outliers received instant budget boosts; ineffective segments shut off without human intervention.
Results
KPI |
Outcome |
Verified Orders |
9 700 |
High-Intent Clicks |
149 000 + |
Organic Views |
76 million + |
Click-to-Purchase Conversion |
6.5% |
Publications |
2 900 + |
Active Creators |
776 |
Cost Control |
100% spend tied to conversions |
AI sensing identified short-form video as the most efficient format mid-flight and doubled its spend share, dropping CPA by 18% during weeks 6-10.
Agency Takeaways
1. Predictable Profitability
Fixed CPA bidding brings paid-search-style cost certainty to creator campaigns.
2. Less Ops, More Strategy
One strategist can oversee thousands of influencers; the platform handles scouting, briefs, payments, and compliance.
3. Data That Scales
Full-funnel attribution and hourly optimisation let agencies ramp budgets confidently knowing ROI will hold.
4. Authentic Creative at Volume
AI-tailored briefs keep content on-brand yet audience-native, delivering scroll-stopping reach competitors’ stock ads can’t match.
Conclusion
KFC’s 9.7 K-order success proves that AI-driven creator marketing can marry authenticity with the same accountability performance agencies demand from programmatic ads. With Rizzult.ai, agencies offer clients a conversion-guaranteed channel that scales, minus the manual drag.
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