​Performance at Every Step — McDonald's: 7x ROAS, 280K Orders, 1.4% Engagement through Rizzult.ai

Rizzult.ai's AI-powered creator marketplace delivered 280K orders for McDonald's through a performance-first approach combining programmatic advertising measurability with authentic user-generated content. This framework provides scalable ROI for mid-size performance agencies seeking predictable results from creator marketing.

Background

McDonald's faced the challenge of cost-effectively scaling their direct-to-consumer digital marketing while maintaining brand authenticity. Traditional paid media costs were rising while consumer trust in polished advertisements continued declining. The brand needed a solution that could deliver measurable performance at scale without the operational overhead of traditional influencer management.

Client Profile:

• Industry: Quick-Service Restaurant (QSR)
• Objective: Drive direct app and web orders at predictable cost-per-action
• Target Market: Diverse consumer segments across multiple regions
• Challenge: Scale authentic content creation while maintaining performance accountability

The Rizzult.ai Solution

Our technology platform delivers the transparency of Meta Ads with the stopping power of authentic creator content—at a guaranteed cost-per-action (CPA).

Technology Implementation

Creator Selection Engine: From 64K applicants, our AI model approved 11K micro-creators based on relevance scoring, historical sales velocity, and brand safety metrics. The selection process eliminated operational bottlenecks while ensuring quality standards.

Dynamic Content Optimization: Each creator received personalized briefs generated by our AI system, optimized for their specific audience demographics. Content themes were automatically adjusted based on engagement patterns.

Performance Tracking Infrastructure: Unique trackable links embedded in every piece of content enabled attribution at the individual creator and content level. Our pixel technology captured complete customer journeys from initial engagement through final purchase.

Real-Time Optimization: The platform automatically reallocated budget toward high-performing creators while pausing underperformers. Optimization occurred hourly based on cost-per-action performance against targets.

Campaign Execution and Results

Campaign Overview:

• Duration: 3-month performance period
• Creator Network: 11K activated micro-influencers
• Content Volume: 8.2K short-form videos across platforms
• Investment Model: 100% performance-based pricing

Platform Optimization Results:

• Instagram Stories and YouTube Shorts delivered lowest CPA
• AI automatically doubled budget allocation to top-performing formats mid-campaign
• Real-time fraud detection maintained 99.2% traffic quality
• Creator payment automation reduced operational overhead by 90%

Strategic Value for Performance Agencies

Competitive Differentiation: Rizzult.ai provides agencies with programmatic-level attribution and optimization while delivering authentic content that drives engagement. This allows agencies to offer clients measurable results with scroll-stopping creative.

Operational Efficiency: One strategist can manage campaigns with thousands of creators through our automated platform. Teams focus on insights and strategy rather than operational management.

Scalable Performance: The fixed-CPA model provides cost predictability similar to paid search campaigns, while AI optimization ensures performance improves over time within target parameters.

Conclusion

McDonald's 280K order achievement demonstrates that performance agencies can maintain programmatic advertising standards while accessing the authenticity and engagement benefits of creator content. This framework offers agencies a pathway to differentiate services, improve client results, and build sustainable competitive advantages.

🚀 Discover how to launch a performance-based influencer campaign that drives measurable results.