Pizza Hut, a global pizza brand with presence in over 100 countries, was looking to strengthen its direct-to-consumer marketing strategy and reduce dependence on traditional advertising channels. The brand needed a scalable, performance-driven solution that could deliver measurable results—not just awareness—while maintaining cost efficiency and authentic customer engagement.
Key challenges included:
- Building a scalable performance marketing channel that drives actual conversions
- Optimizing audience targeting beyond metropolitan markets
- Balancing rapid scale with performance efficiency
- Creating authentic content that resonates with diverse customer segments
The Rizzult.ai Solution
Pizza Hut partnered with Rizzult.ai to leverage our AI-powered performance marketing platform that combines the authentic appeal of user-generated content with the precision and scalability of programmatic advertising. Unlike traditional influencer management approaches, Rizzult.ai's automated platform delivered a tech-forward solution that eliminated manual processes while ensuring optimal performance.
How Our Platform Delivered Results
AI-Powered Influencer Matching: Our proprietary algorithm automatically identified and activated 379 high-performing micro-influencers from our network of 100k+ creators across multiple regions. The AI analyzed audience demographics, engagement patterns, and conversion potential to select creators most likely to drive Pizza Hut's target actions.
Performance-Based Pricing Model: Pizza Hut only paid for measurable results—clicks, orders, and customer actions—with no upfront influencer fees or retainers. This approach provided complete cost transparency and ROI predictability, similar to Meta Ads but powered by authentic creator content.
Automated Content Creation & Optimization: Our platform generated custom promotional content advice for each influencer automatically, ensuring brand consistency while maintaining authentic voice. Real-time performance data enabled continuous optimization of creative elements and audience targeting.
Comprehensive Campaign Management: The entire campaign was managed through our unified dashboard, providing real-time tracking, automated fraud detection, and instant creator payouts. This eliminated the operational overhead typical of traditional influencer campaigns.
Campaign Performance & Results
The 82-day campaign delivered exceptional performance across all key metrics:
Campaign Overview:
- Duration: 82 days (May 23 - August 13, 2024)
- Influencers Activated: 379 creators
- Content Published: 1,498 pieces
- Total Investment: Performance-based spend only
Campaign highlights:
- Reached 24.2M+ potential customers and drove over 9.9M organic views with authentic, creator-driven content.
- Generated 57.8K website clicks and over 8,200 customer orders — a standout 14% click-to-purchase rate.
- Delivered 214K+ likes and 3,000 comments for an engagement rate above 2%.
- Achieved 32% month-over-month growth in Phase 2 and an 8X increase in views from Month 1 to Month 2 through real-time AI optimization.
- Activated 379 micro-influencers to create 1,498 tailored content pieces, all managed through automated workflows.
- Used real-time dashboards for instant optimization—maximizing returns, minimizing manual effort.
- Delivered what agencies value most: clear results, scalable reach, and authentic engagement beyond programmatic media.
Why Rizzult.ai Outperformed Traditional Approaches
Technology-First Solution: Unlike manual influencer management, our AI platform enabled Pizza Hut to scale efficiently while maintaining performance standards. The automated matching and optimization eliminated the typical 90+ person team requirements of traditional campaigns.
Authentic UGC at Scale: Research shows that 92% of consumers trust user-generated content more than traditional advertising. Our platform delivered this authenticity while providing the tracking and optimization capabilities agencies expect from performance marketing.
Performance Marketing Model: Similar to Meta Ads but with human-created content, Rizzult.ai provided the measurable, scalable results performance agencies require. Pizza Hut achieved predictable cost-per-acquisition while accessing authentic creator content that traditional ads cannot replicate.
Real-Time Optimization: Our platform's continuous optimization and fraud detection ensured campaign efficiency, delivering micro-influencer ROI that studies show can generate $5.20 for every $1 spent.
Strategic Impact for Performance Agencies
For mid-size performance agencies, this case demonstrates how we bridge the gap between traditional influencer marketing and performance advertising:
- Measurable ROI: Clear attribution and performance tracking comparable to paid social platforms
- Scalable Operations: Automated campaign management without extensive team requirements
- Cost Efficiency: Pay-for-performance model with transparent pricing
- Client Results: Authentic content that drives higher engagement than traditional ads
🚀 Discover how to launch a performance-based influencer campaign that drives measurable results.